KINGSEY FALLS, QC, June 18, 2020 /CNW Telbec/ - Cascades (TSX: CAS), a leader in eco-friendly recycling, hygiene and packaging solutions, is pleased to announce the launch of its new range of Cascades Fresh packaging products for fruits and vegetables. Designed for producers, packers and retailers, Cascades Fresh packaging solutions meet the needs of this key industry while also addressing consumers' concerns about the environmental footprint of their foodstuffs.

Through this new range of products, Cascades brings the circular economy to life by using different types of cardboard and recovered plastics to offer a full and multi-material range of eco-friendly, recycled and 100% recyclable products to reduce the environmental footprint of packaging used in the produce sector. The various products include trays made from PETE, LDPETE and cardboard, baskets, carriers and corrugated cardboard boxes as well as a number of sturdy and leakproof options.

These packaging solutions:  

  • Preserve the freshness of fruits and vegetables from harvest to the table;
  • Facilitate transportation across the supply chain;
  • Provide visual appeal, capturing the attention of consumers;
  • Comply with FDA and Health Canada's food safety requirements.

"Cascades has been providing eco-friendly solutions for the food industry for decades, including trays, cup carriers, boxes and a wide range of packaging for producers, wholesalers and retailers. With the launch of Cascades Fresh, we are refining our service offering and reaffirming our leading position in the growing packaging solutions market, all while enabling consumers to eat fresh. As enjoying food is part of our daily lives, our aim with these solutions is to make it easier to get fresh food to the table while also minimizing the impact on the environment," said Charles Malo, President and Chief Operating Officer of Cascades Containerboard Packaging.

To see the entire line of Cascades FreshTM packaging products please visit


June 17, 2020

ARLINGTON, VA – The U.S. Dairy Export Council (USDEC) and National Milk Producers Federation (NMPF) sharply criticized Canada’s allocation of its tariff-rate quotas (TRQ) under USMCA, released Tuesday, June 15. USDEC and NMPF call attention to the fact that these TRQ allocations undermine the intent of USCMA’s dairy provisions by thwarting the ability of the U.S. dairy industry to make full use of the trade agreement’s market access opportunities.

USDEC and NMPF have repeatedly warned that the full benefits of this carefully negotiated trade agreement will not materialize without careful monitoring and stringent enforcement of Canada’s USMCA commitments. The U.S. dairy industry urges the U.S. Trade Representative (USTR) to immediately raise this issue with Canada and insist that Canada adheres faithfully not just to the letter of its commitments under USMCA, but to its spirit as well.

“Canada’s administration of previous TRQs under existing free trade agreements gave the U.S. dairy industry ample cause for concern, which has unfortunately been confirmed by the announced TRQ allocations,” said Tom Vilsack, president and CEO of USDEC. “Canada’s actions place the U.S. dairy industry at a disadvantage by discouraging utilization of the full use of the TRQs and limiting the market access granted by USMCA. We urge the U.S. government to act immediately to ensure that these provisions are implemented in good faith so that the U.S. dairy industry is able to reap the full range of benefits negotiated by USTR and its interagency partners at U.S. Department of Agriculture.”

USMCA will enter into force July 1, 2020 and contains important provisions to the U.S. dairy industry that will facilitate the smooth flow of U.S. dairy products throughout North America at a time of critical need and economic uncertainty. However, Canada has announced the distribution of the TRQs in such a way as to discourage high value food service or retail products from entering the market. Most of the TRQs are given to competitors who have no incentive to import products.  

“U.S. dairy farmers and cooperatives are ready to help increase deliveries of high-quality U.S. dairy products to the Canadian market, but Canada’s TRQ allocations fall far short of the full potential of its commitments under USMCA,” said Jim Mulhern, president and CEO of NMPF. “Canada has chosen once again to manipulate its access commitments in order to protect its tightly controlled dairy market and

U.S. farmers will bear much of the brunt of this biased interpretation of USMCA’s dairy provisions. USTR should act quickly to ensure Canada is held strictly responsible for abiding by the intent of USMCA to promote fairer trade between our nations.” 


food industry image issues then and now 600w 20200615

Butcher May Farrell at work, 1960 (Canadian Encyclopedia) and Cargill plant workers, 2020 (Western Producer)


The food manufacturing industry has an image problem. COVID-19 presents an opportunity to reframe the food sector as worthy of investment and career aspirations. Now is a great time for a makeover.

A mere generation ago working in a food plant was something to be proud of. In the image above, butcher May Farrell poses proudly at a packing plant in Manitoba. Similarly, in a history of BC Packers, one of the largest fish processors in British Columbia (closed in 1997), plant workers regaled their skills and were proud of their jobs. These days, according to the Canadian Centre for Food Integrity and the BC Alliance for Manufacturing, negative perceptions of the food industry contribute to ongoing labour shortages. People don’t want to work in an industry with a bad reputation.

Prior to the pandemic, the Canadian food supply chain was invisible. As long as store shelves were full, there was no need to think about where food came from. Those that did think about the food supply drew on deep rooted belief systems that provided comforting images of food coming from pastoral farms. These belief systems are leveraged by marketing with beautiful farms and happy animals on packaging and advertisements. Meanwhile, the rest of the food chain was forgotten; with the exception of processors framed negatively by the media. For example, images of huge packing plants or negative narratives by popular influencers. Marion Nestle, author of Food Politics, claimed that food companies do not care about people’s health, just profit; and Raj Patel, author of Stuffed & Starved, described “[Food processors] concerns as the rot at the core of the modern food system.” Indeed, it is difficult for processors to garner public support when, in contrast to farming, processing evokes negative images. Fortunately, Covid-19 brought the spotlight to our food system with the realization that every link in the supply chain is important.

Read more: The Food Manufacturing Industry Has an Image Problem Now is a great time for a makeover

June 4, 2020


Plant-Based Foods of Canada is pleased to announce the appointment of Sandi Hester, Senior Director of Marketing, Natural | Organic and Market Insights, Tree of Life ULC to the role of Board Chair. 

Sandi brings over two decades experience in the grocery industry, primarily in the manufacturing space with companies like Wrigley, Best Foods and Revlon. She joined Tree of Life in 2014 to drive the growth of their natural and organic business. Since then she has been launching products to address the needs of today's health conscious consumer.

Sandi has been a strong advocate for Plant-Based Foods of Canada through speaking events and encouraging others to join. We look forward to the experience and passion for plant-based foods that will bring as our next Chair.

Sandi replaces Beena Goldenberg  (formerly CEO of Hain Celestial) who has taken on a new leadership role as President and CEO of Supreme Cannibis. As one of the founding members of PBFC, Beena was instrumental in shaping the vision and priorities that we are executing on today. We thank her for her contribution and wish her all the best in her new role.

Plant-Based Foods of Canada, a division of Food & Consumer Products of Canada, works to educate consumers, government and industry partners about the benefits of plant-based foods, in order to modernize industry regulations and make plant-based eating accessible to all. To find out more visit


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