The way a company behaves during a food recall is one of the clearest signals available about whether consumer safety is driving their decisions. Since consumers don’t have behind-the-scenes visibility into companies’ recall decision-making process, companies must demonstrate through words and actions that they prioritize public health.

Deciding whether to recall, how much to recall, and when to act are rarely straightforward.Companies must weigh evolving information, public health risks, legal considerations, supply chain complexity, and potential financial consequences. So, how can companies convey their trustworthiness when faced with a recall situation? According to Roger Hancock, CEO of Recall InfoLink and one of the foremost experts on recalls:

• Be cooperative and proactive. Critics sometimes suggest the often-used phrase “out of an abundance of caution” is used as a way to displace liability. However, erring on the side of consumer protection if there’s any chance that product safety was compromised is the right approach. Raw Farm’s “under protest” phrase is far more concerning, conveying that the company wasn’t acting willingly to avoid potential consumer harm. It may take them a long time to recover from these unfavorable optics.
• Weigh business risk against consumer risk. Consumer trust must be a line item in the risk assessment—perhaps one that carries more weight than anything else. Prioritize public health and consumer safety, even at the expense of your business. Reassure key audiences that your company works continuously to protect consumer health and prove with your actions that you will spare no expense to protect them. 
• Act before being forced to. Companies that recall under duress don’t convey trustworthiness. If well-respected regulatory bodies like the FDA have evidence that your products have been compromised, cooperate and issue an immediate recall.
• Own what went wrong. Consumers understand that recalls can happen, even to companies with best practice food safety protocols. A recall won’t necessarily break consumers’ trust or damage your brand reputation—but only if your company owns what went wrong, and doesn’t delay, deny, or deflect.
• Communicate clearly, early, and transparently. Trustworthy companies are transparent about the recall, explaining what happened and what needs to happen next. They issue clear, actionable messages, including product identifiers and instructions on what to do if consumers bought or consumed these products.
• Err on the side of consumer protection. If there’s even a possibility that a food product has been compromised, recall it to protect public health. Unwillingness to issue a recall can be a red flag to consumers, trading partners, and regulatory bodies. Ultimately, being uncooperative about issuing a recall may be more harmful, in terms of long-term reputational damage, loss of consumer trust, legal liabilities, declining sales, etc.

Adam Equipment, which rebranded last month and is now known simply as ‘Adam,’ has launched its first-ever dynamic inline checkweigher.

The manufacturer, which wasfoundedin the UK in 1972, had previously only made and sold static weighing equipment. The new product announcement will be the “first of many surprises” from the company, according to its CEO, Colin Maher.

The checkweigher range, named Sentinel and boasting compliance with Good Manufacturing Practice (GMP) as well as21 CFR Part 11,will have many bespoke aspects, making it suitable for many applications within thepharmaceutical and food production industries.

“We’re launching Sentinel as the first new product as part of the new chapter of Adam,” said Maher. “It’sa product category Adam has never been part of before.”

Sentinel will feature a tilting 15.6”touch-screen, 400gb of internal data storage, intelligent filtering, andachoice of weighingranges of going up to 6000g, with up to 400ppm depending on packaging size.Intelligent filtering technology willmonitormachine vibration and continuously adapt through AI model-based learning to ensure ultimate accuracy,even in tough conditions.Patented non-contact taut band technology combined with a low-frictionaluminiumconveyor and precision-controlled stepper motor will further aid weighing accuracy. 

Maher claims that the move into inline checkweighing is a strategic one that willbenefitboth Adam, its worldwide dealership network, and customers.

“Adam has become known for its superb customer service.It’swhy so many customers come back to the brand. Now, our dealer network can offer something different to the end user.

“The crucial thing about Sentinel is its price point. Many businesses areputoff inline checkweighing equipment because of the cost.We’remaking sure we are comfortably below the main players in inline checkweighing, making it a more accessibleoptionfor more businesses. That means they can save time, costs andlabour, and it gives them an easier way to scale up their production without the massive outlay of a typical dynamic inline checkweigher system.”

While specifications and final pricinghasyet to be announced, Adam is welcoming expressions of interest, both from its dealership network and from businesses needing a dynamic inline checkweigher.

“There is a lot of work that has gone into Sentinel and as industry continues to increase its automation of weighing throughout production, from the outset it was our goal to develop a product with outstanding performance but without the premium price tag,” said Maher.

Look out for further updates from Adam about Sentinel and related new products, or contact the Adam team for more information.

About Adam Equipment

Offering more than 50 years of experience in theweighingindustry,Adamis a leading global designer and manufacturer of high-quality, precision scales,balancesand accessorieswith branches in the United Kingdom, United States, Germany, South Africa,Australiaand China.Adam’sglobal distribution network serves the laboratory, medical, education, industrial, food and animal/veterinary markets.Today, with a refreshed brand identity, Adam continues to build on its legacy,combining decades ofexpertisewith a forward-looking approach to product innovation and customer support.

Media Contact:

Brian Thomas

Adam Equipment

press@adamequipment.com

+1(203) 790-4774

SOURCE Adam Equipment

The world’s largest cheese competition will be accepting registration for entry online

Calling all cheesemakers! On 11 June, the 38^th World Cheese Awards will start accepting registrations for entry.

The most highly respected and well-recognised celebration of cheese on the planet is taking place in Córdoba, Andalusia from 12-15 November, as the centrepiece of the Andalucía-Gusto del Sur International Cheese Festival 2026.

Anyone hoping to enter this year’s awards should head to gff.co.uk/worldcheese from 11 June, where they will find more information and instructions on how to take part.

The Guild of Fine Food, the organisation behind the World Cheese Awards, has 20 consolidation points across the globe, providing relevant regional advice and support as well as an accessible portal for cheesemakers to securely deliver their entries. This system is in place to break down the barriers that smaller producers often face when looking to compete on an international level.

The judging panel is what makes the World Cheese Awards so credible and well trusted, with each member handpicked for their expertise, including technologists, graders, retailers, journalists, buyers, chefs, producers, and other key industry professionals and influential figures.

The judging is conducted blind to ensure total fairness, and considers factors such as the appearance of the rind and paste, aroma, body, texture and, most notably, flavour and mouthfeel.

Places are limited, as the judging takes place over the course of a single day. Last year, in Bern, Switzerland, the World Cheese Awards saw over 5,000 cheeses entered from 46 countries, which were judged by 265 cheese experts from 46 countries.

As an internationally recognised accreditation that assesses each cheese on its own merit, an award from the World Cheese Awards ensures your product stands out on crowded cheese counters. It can also provide motivation for your team as well as increasing sales and brand awareness by showcasing your cheese on an international stage.

For further information, including last year’s trophy winners and World Champion Cheese, and for the directory of all the award-winning cheeses from the past three years, visit gff.co.uk/worldcheese.

To keep up to date during the entry period, lead up to the awards, and the event itself, follow the Guild of Fine Food (@guildoffinefood) on social media, and watch the judging day unfold on World Cheese Awards TV.

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MONROE, Conn., May 27, 2026 /CNW/ -- Victorinox, maker of the original Swiss Army Knife™, announces today the formation of a strategic partnership with JBS Foods Canada, a leading global food company. This collaboration marks a significant milestone for both organizations as they align to strengthen plant-level support, streamline supply-chain performance and forge innovation in tools designed for meat production operations.

As part of the agreement, Victorinox and JBS Foods Canada will enter into a direct purchasing relationship and further collaborate on new product development tailored to the evolving needs of modern food processing facilities.

"Partnering with JBS Foods Canada is the logical next step in terms of product development and maximizing the lifetime value of each and every knife," said Ulrich Wohn, President of Victorinox North America. "To collaborate with a global industry leader and execute our high level of service, logistics, and inventory management at the individual plant level, all in service to deliver an even greater value to JBS Foods Canada, is a unique opportunity to maximize these efficiencies."

JBS Foods Canada will be supported by Victorinox's Canadian based distribution hub, capable of supporting consistent inventory, rapid delivery and highly responsive service. With full ownership of its supply chain, the company can provide tailored support to meet the very precise needs of every plant within the JBS Foods Canada network.

"Partnering with Victorinox marks an important step forward in our commitment to operational excellence and long‑term value creation here in Canada," said Jerson Do Nascimento Jr., JBS Global Chief Procurement Officer. "This collaboration brings together two companies that share a deep dedication to quality and innovation. By combining our expertise, we're strengthening our ability to deliver best‑in‑class tools designed to help maximize efficiency across our Canadian operations."

The partnership will focus on continued support at the individual plant level and ongoing refinement of product design to meet emerging operational needs.